Compassion, tolerance, care for vulnerable people. “Why do these "feel
good" words, mainstays of the New Tory lexicon, make some of us feel so
Partly it is that their synonyms are not so attractive; to think that someone
is pitying you or putting up with you and that they are doing this because
they see you as weak, is not a good feeling. But this is not the whole reason.
It is also because these words are chosen in favour of other words - rights,
equality, and services for those who need them.