Disability Awareness in Action Resource Kit No. 3, Campaigns

DAA's Campaigns Resource Kit offers ideas for campaigns, things to be considered if you are to run a successful campaign and some real-life examples. Internet publication URLs: www.independentliving.org/docs2/daakit31.html and www.independentliving.org/docs2/daa3.pdf (103 KB)


Written by Agnes Fletcher
© 1996 Disability Awareness in Action, All rights reserved
Published by
11 Belgrave Road, London SWIV IRB, United Kingdom
Company Limited by Guarantee and Incorporated in England.
Registered No.2587833 Registered Charity No.1002155
ISBN 1 898037 02 7
DAA is funded through the generosity of the British and Canadian governments, ICCO, the Platinum Trust and Charity Projects.
The Independent Living Institute thanks Disability Awareness in Action for the permission to reprint this manual on its wbesite.

Download the "Campaigns Kit" as a PDF file (120 KB)


About this Kit

Stage One: Coming Together
      1. What is a Disability

Stage Two: Choosing an Issue, Time-Scale and Target Group
      2. Choices
      3. Campaigns with a Time-Focus
      4. Longer-Term Campaigns

Stage Three: Drawing Up an Action Plan
      5. Planning
      6. Taking Action

Stage Four: Looking at Resources - Money and People
      7. Financial Resources
      8. Local Low or No Cost Campaigns
      9. People
      10. Motivation and Momentum

Stage Five: Working with Other Groups and Involving the Whole Community
      11. Partnerships
      12. Involving Everyone

Stage Six: Publicising the Issues
      13. Organising an Event
      14. Accessibility
      15. Public Speaking
      16. Publicity
      17. Media Relations

Stage Seven: Assessing Activities and Making Changes
      18. Monitoring and Evaluation

Facts and Figures
      19. About DAA
      20. Addresses
      21. Publications
      22. Words  

About this Kit

This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities, with ideas and abilities which can be of benefit to everyone.

The kit gives you some ideas for campaigns, things to be considered if you are to run a successful campaign and some real-life examples. Not all of the material will be useful to everyone. We hope the kit will act as a starting-point. You will need to adapt it to the aims of your chosen campaign, the people you hope to reach through the campaign and your organisation's resources.

An organisation needs campaigns and programmes which provide opportunities for members to become active and to develop themselves. The kinds of activities described in this kit provide scope for involving members, developing skills, building solidarity and commitment, publicising disability issues and the objectives and achievements of your organisation.

There are some issues that we can cover only briefly. Fund-raising and motivating and training organisation members are two of these. Future resource kits will cover these subjects in more detail. Our resource kits on using the media and on consultation and influence can also provide you with valuable material for campaigns.

Author's Note

This resource kit has been written and produced by Disability Awareness in Action, a United-Kingdom-based worldwide awareness initiative.

You may find that some of the language used is not too familiar to you or that there is a UK or European focus to the text. Please don't be put off.

We have tried to avoid this wherever possible and to ensure that everyone can find at least some part of this kit useful. The last chapter provides explanations of some of the words used.


continue...Stage One, Coming Together

Contents Campaigns