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Mahoney, K J, Simon-Rusinowitz L, Desmond S M, Shoop D M, Squillace M R, Fay R A.  1998.  Determining Consumers' Preferences for a Cash Option: New York Survey Findings.
The purpose of this article is to present findings from a telephone survey conducted in New York to assess consumers' preliminary interest in the cash option when compared to traditional services. Internet publication URLs:
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